SHAKE

Eric James or "Shake" as he is known to many, met RUN DMC in his teenage years when they were in town for a show and had the opportunity to play a basketball game with the legendary hip hop group. There, him and Jam Master Jay struck up their friendship. Shake travelled the world with his best friend and the two would make songs, shop for shoes to collect, and play video games together.

Shake has always had a huge love for Adidas dating back to his childhood, which he had in common with Jam Master Jay who came up with the iconic Adidas tracksuit and shell toes for the hip hop group. Shake was featured in Complex Magazine's "State of Sneakers: 40 Diehard Sneaker Fans." Shake and Jam Master Jay always talked about having their own Adidas Store and now that dream is a reality in, Clicks. In memory of Jam Master Jay, Shake annually does a Jam Master Jay back to school giveaway sponsored by Adidas that gives shoes, backpacks, haircuts, and school supplies to underprivileged kids and currently this is the 5th year for this event.

SABRINA

Sabrina is a Milwaukee native, sneaker enthusiast and fashionista. Sabrina’s love for sneakers lead her to meet Shake 4 years ago at our sister store Clicks, where they became friends and she went on to work for him. Her love for Milwaukee's growing sneaker culture and want to continue to cultivate that has lead her here to Sneex, as the Store Manager and Buyer. A UWM Alum w/ a degree in Business Marketing and a love for fashion, she can’t wait to travel and share her love for sneakers and clothes with people around the world. Sabrina is happy to be a part of Milwaukee’s Downtown Community, The Historic Third Ward where the store is located and ready to put Sneex on the map.  

JAY

Jason William Mizell (January 21, 1965 – October 30, 2002), also known as Jam-Master Jay, was the DJ of the influential hip hop group Run-D.M.C. He helped define the sound of the band and the style of the black hats and Adidas shoes that became synonymous with their name. During the 1980s, Run-D.M.C. became the biggest hip-hop group and are credited with breaking hip-hop into mainstream music.He started DJing at the age of 13. He first started playing at parks and later played at bars.Once he got a pair of Technics 1200s he improved rapidly since he was able to practice at night with headphones on when he was supposed to be sleeping. Mizell became a DJ because he “just wanted to be a part of the band”. Prior to joining Run-D.M.C. he played bass and drums in several garage bands. In 1982 he hooked up with Joseph “Run” Simmons and Darryl “D.M.C.” McDaniels just after they graduated from high school and agreed to DJ for them because he wanted to be part of the band. On Run-D.M.C’s album Raising Hell, Mizell played keyboards, bass, and live drums in addition to his turntable work. Mizell remained in his childhood neighborhood in Hollis, Queens his entire life. In 1989, Mizell established the label Jam Master Jay Records, which scored a success in 1993 with the band Onyx.He also connected Chuck D with Def Jam co-founder Rick Rubin. After achieving relative prominence, Mizell was known to use the alias Jay Gambulos so as to avoid unwanted public attention.He is also related to the Mizell Brothers, a popular production team for Gary Bartz, Johnny “Hammond” Smith, and others. In 2002, Mizell founded the ‘Scratch DJ Academy’ in Manhattan to “provide unparalleled education and access to the art form of the DJ and producer.

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